Using Primary Data (Chapters 1 and 2)
active data collection. A process in which the researcher and the elements interact
analysis. The process of taking a large set of data and examining smaller pieces to develop ideas or findings about the data
area sampling. A sampling method in which an area to be sampled is subdivided into blocks that are then selected at random
bias. The degree to which a sample reflects an over- or under-representation of one or more characteristics being studied
classification. The process of categorizing data based on established criteria for deriving meaning from it
cluster. A sampling method that first divides the population into separate groups, called clusters, from which a simple random sample of clusters ...
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