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Business Research Reporting
book

Business Research Reporting

by Dr. Dorinda Clippinger
December 2017
Intermediate to advanced
204 pages
4h 41m
English
Business Expert Press
Content preview from Business Research Reporting

Glossary

Using Primary Data (Chapters 1 and 2)

active data collection. A process in which the researcher and the elements interact

analysis. The process of taking a large set of data and examining smaller pieces to develop ideas or findings about the data

area sampling. A sampling method in which an area to be sampled is subdivided into blocks that are then selected at random

bias. The degree to which a sample reflects an over- or under-representation of one or more characteristics being studied

classification. The process of categorizing data based on established criteria for deriving meaning from it

cluster. A sampling method that first divides the population into separate groups, called clusters, from which a simple random sample of clusters ...

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Publisher Resources

ISBN: 9781631574207