Chapter 5
Using Canva for Your Social Media Presence
IN THIS CHAPTER
Designing social media posts that pop
Adding your branding to social media campaigns
Scheduling and tracking via Canva’s Content Planner
Getting fancier or collaborating on social media content
It’s time to get social with Canva! Canva’s original purpose when it launched in 2013 was to serve as a tool for creating easy visual graphics for use on social media. Later, the company saw the opportunity for offering easy graphic design functionality across nearly every job role and field of work. And so, social media graphic design and management is baked into every part of the Canva user interface.
In this chapter, I show you the techniques and tools that will take your social media designs from good to great. And to make this chapter more engaging and practical, I take you through creating a social media campaign for a new product launch. Each section adds new elements to your campaign and showcases different Canva features that you can use in your own social media campaigns. If you follow all the steps in the chapter, ...
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