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About the Author
Prologue: Capitalism at the Crossroads
Part One. Mapping the Terrain
Chapter 1. From Obligation to Opportunity
The Great Trade-Off Illusion
The Greening Revolution
Shattering the Trade-Off Myth
Breaking Free of Command-and-Control
Raging Against the Machine
Smart Mobs Versus Smart Globalization
The Road Ahead
Overview of the Book
Chapter 2. Worlds in Collision
The Three Economies
The Money Economy
The Traditional Economy
New Lenses on the Global Market
Developed Markets: Reducing Corporate Footprint
Emerging Markets: Avoiding the Collision
Traditional Markets: Understanding Real Needs
The Value Proposition
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