Certain Uncertainty

Improve your ability to adapt to an increasingly unpredictable world

In Certain Uncertainty, renowned management theorist Des Dearlove delivers an exciting and illuminating discussion of how to build resilience and agility into our lives and businesses. As rapid and foundational change becomes ever more constant, a state of constant disruption increasingly becomes our new normal. Certain Uncertainty collects advice and fresh thinking from accomplished business leaders to help managers and executives navigate contemporary markets.

In the book, you’ll find:

• Ways to structure your business to better respond to constant fluidity and change
• Discussions of why the concepts of economic and social certainty were always largely illusory
• Strategies for embracing forward-looking humility that acknowledges uncertainty about what lies around the next corner
• Thought-provoking insights from leading business experts including Sheree Atcheson, Ori Brafman, Rom Brafman, Paul R. Carlile, Julie Carrier, Kirstin Ferguson, Nathan Furr, Susannah Harmon Furr, Amy Gallo, Matt Gitsham, Ruth Gotian, Mehran Gul, Diane Hamilton, Maja Korica, Marianne W. Lewis, David Liddle, Terence Mauri, Jennifer Moss, Gorick Ng, David Nour, Simone T.A. Phipps, Leon C. Prieto, Ben Pring, Megan Reitz, Wendy K. Smith, Lisa Kay Solomon, Modupe Taylor-Pearce, Tamsen Webster, Ben Whitter, Andrew Winston, and Kai D. Wright

An engaging and insightful exploration of a dynamic and ambiguous world that’s increasingly full of surprises, Certain Uncertainty will earn a place on the bookshelves of business leaders, entrepreneurs, and visionaries seeking ways to adapt to a world in which sameness and certainty are relics of the past.