Change Leadership: The Kotter Collection (5 Books)

change-weary, cynical people believe that this will not be

a repeat of a painful or ridiculous past. Experiences suc-

ceed in these ways because information is sent by some-

one with confidence, credibility, passion, conviction, or a

highly visible sense of urgency (I’ll have much more to

say about this later).

Fourth, the experiences are rarely, if ever, explained.

They don’t need to be. You don’t find people saying,

“Sarah, I am handing you this document as you walk out

the door to the airport because I know that on the plane

you are much more likely to read it in one sitting, which

will make the new goals much more dramatic and emo-

tionally appealing ...