April 2009
Intermediate to advanced
204 pages
6h 58m
English
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Preface
In 2003, I jumped off the entrepreneurial cliff and started the company Valtira. In a gross oversimplification, Valtira serves the marketing function for companies in much the same way that SalesForce.com serves the sales function. It does online campaign management, customer relationship management (CRM) integration with marketing programs, personalized web content, and a lot of other marketing things. Valtira’s business model differed in one key way from the SalesForce.com business model: the platform required you to build your website on top of the content management system (CMS) at its core.
This CMS requirement made Valtira much more powerful than its competition as a Software as a Service (SaaS) marketing tool. Unfortunately, it also created a huge barrier to entry for Valtira solutions. While many companies end up doing expensive CRM integration services engagements with SalesForce.com, you can get started on their platform without committing to a big integration project. Valtira, on the other hand, demanded a big web development project of each customer.
In 2007, we decided to alter the equation and began making components of the Valtira platform available on-demand. In other words, we changed our software so marketers could register via the Valtira website and immediately begin building landing pages or developing personalized widgets to stick on their websites.
Our on-demand application had a different risk profile than the other deployments we managed. When a customer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.