Chapter 2:Color Theory

What Is Color Theory?

Color theory is a set of guiding principles that can be used to create harmonious color combinations. These ideas are represented in a variety of diagrams—color wheels, triangles, and charts that help designers understand color interactions, select and combine colors, and construct pleasing and effective palettes.


Diagrams such as this color wheel, which shows pure hues as well as tints and shades, serve as a guide for selecting and combining colors beyond the pure hues. Different color theory diagrams have different purposes. Some are simple and some are complex, but all are useful references when ...

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