Chapter 4
The Language of Color
IN THIS CHAPTER
Defining values and hues
Understanding the difference between tints, tones, and shades
Developing your color vocabulary
Exploring fluorescents and metallics
We humans are an extraordinarily language-oriented bunch. When we have words for something, it becomes more tangible, more of a reality in our lives. The same is true for color perception, a vast and elusive phenomenon. Language can help us identify and apply color in both our creative work and in everyday life.
In this chapter, I define color terms that will help you think and communicate about color more effectively. You discover the differences between values and hues, and how white, gray and black are mixed with hues to create tints, tones, and shades. You learn about the different ways in which people talk about color and get tips for developing your color vocabulary. Finally, you look at two special types of color, fluorescent colors and metallics.
Talking about Color with the Right Words
We all have our own way of talking about color. We have color words and phrases that ...
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