September 2022
Beginner
288 pages
7h 42m
English
Content preview from Color Theory For Dummies
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Chapter 9
Using Color to Convey Meaning
IN THIS CHAPTER
Understanding color in advertising
Exploring color’s meaning in visual art and poetry
Discovering your color personality type
Experiencing color and mood
When I decided to write a chapter about color and meaning, the phrase “color psychology” popped into my head. It's a phrase I’d heard before, and I associated it with how color is used in advertising to make consumers buy this or that. Although color psychology is about color’s effect on consumers, it's also about so much more. Color has the power to convey meaning in many facets of our lives and in numerous contexts.
In advertising (such as logos and product packaging), the psychology of color refers to the influence color has on your choice to remember, connect with, and buy a service or product.
In culture (for example, workplaces and nationalities), the psychology of color refers to a shared meaning of color — what it represents to you and your community.
In visual art (such as painting and sculpture), the psychology of color has to do with artists' psychology — their ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.