Contemporary Strategy Analysis, 10th Edition

11Global Strategy and the Multinational Corporation

Shenzhen: World Hub for Electronics. When the Chinese government made Shenzhen a Special Economic Zone in 1980, it was a small town with 94,100 inhabitants located close to China's border with Hong Kong. By 2017, it was among the world's top 20 most populous cities with over 18 million inhabitants (including migrants) and the highest GDP per head of any city in China. Shenzhen's remarkable growth is a result of it becoming the world's leading hub for the manufacturing of electronic products and home to Huawei, Tencent, ZTE, BYD, Skyworth, TP‐Link, and OnePlus. It makes 60% of the world's computer magnetic heads. 60% of its laser pickups, 45% of its clocks and watches, 38% of its shipping containers, and 10% of its hard drives.

OUTLINE

• Introduction and Objectives
• Implications of International Competition for Industry Analysis
  • Patterns of Internationalization
  • Implications for Competition
• Analyzing Competitive Advantage in an International Context
  • National Influences on Competitiveness: Comparative Advantage
  • Porter's National Diamond
  • Consistency between Strategy and National Conditions
• Internationalization Decisions: Locating Production
  • Determinants of Geographical Location
  • Location and the Value Chain
• Internationalization Decisions: Entering a Foreign Market
• Multinational Strategies: Global Integration versus National Differentiation
  • The Benefits of a Global Strategy
  • The Need for National Differentiation
  • Reconciling ...