INDEX

advertising

campaigns, stale, 27

messages, traditional, 28

American Express, 12, 197198

analogies, storytelling and, 55

analysis, engagement, 155

angles, finding the right, 128

approachable tone, using a, 37

attention spans and surveys, 113

attention, consequences of not paying, 139

attention,

how to earn, 24, 2729

tips for earning, 3739

audience

engagement, monitoring, 53

members, engaging your, 96

audience,

connecting on an emotional level with your, 129

emotional connection and your, 188

audience, target, 126

B2B, 22

B2C, 22

marketers, channels of, 72

bad experiences, customers and, 113114

biased decision-making, data and, 161

blogging, creating a social media presence by, 78

blogging, guest, 158159

blogs, B2C marketers and, 72 ...

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