April 2015
Intermediate to advanced
224 pages
5h 35m
English
book
Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
by John V. Willshire, Mark Earls
Content preview from Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
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INDEX
- 42, significance of number
- acetylsalicylic acid (ASA)
- addiction
- agenda translation strategy
- alcoholic drinks market
- Amazon
- Amex
- Anglo-Saxon culture
- Apple
- customer capture
- developer community
- popularity strategies
- stores
- architecture
- ASA (acetylsalicylic acid)
- aspirin
- Audi
- Australia
- ‘authority' strategies see ‘expertise' strategies
- autistic people
- auto insurance
- Avatar (film)
- Avis
- babies, facial gestures
- Bacardi
- Barrett, Michael ‘Shaky'
- Bass diffusions
- Batchelor, Alex
- Bateman, Matt
- BE see behavioural economics
- Beale Street
- beer market
- behaviour map
- alcoholic drinks market
- car insurance
- charitable donations
- choice styles
- considered/rational choice
- data plotting
- deodorants market
- diffusion curves
- expert recommendation
- guesswork choice
- guided choice
- independent/social axis
- informed/uninformed axis
- insurance market
- peer-influenced choice
- politics
- popular music
- social choices
- voting
- behavioural economics (BE)
- Behavioural Insights Team, UK
- benchmarking
- ‘better mousetrap' strategy
- ‘better' strategies
- Biden, Joe
- biomimicry
- bison hunting game
- BMW
- Borg (Star Trek character)
- boutique hotels
- Bowie, David
- Boyle, Susan
- brain function
- Brainjuicer
- brand names
- ‘broken society', riots and
- buildings
- ‘build to think' prototype, Pixar Studios
- bullet train
- Burroughs, William
- Cable TV market
- camera market
- Cameron, David
- Campbell, Joseph
- Cancer Research UK
- capital asset depreciation
- Capitol building
- cardiac surgery, lessons from Formula 1 pit team
- car-hire business
- car insurance ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.