March 2009
Beginner
216 pages
7h 4m
English
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Index
Italic page numbers refer to examples of posters, adverts, and quotes.
A
compared with direct marketing 39
hard-working direct response 42
high-profile brand awareness 42
advertising copywriters, interviews 53–7
Allen, Robert G., quotable quotes 85
Alzheimers Association, advert 52, 54
American Medical Association, newsletter 139
Amnesty International, case study 63–5
AON Commercial Services, web page 171
audience profile, defining and targeting 10–14, 23, 25, 34, 45
Australia Post; send a letter campaign, poster 15
Awdry, Will (Ogilvy), interview 55–7
B
benefit-led selling 13, 28–9, 31, 42, 44, 58
Bernbach, Bill, quotable quotes 10, 23
Bezos, Jeff, quotable ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.