October 2023
Beginner to intermediate
292 pages
9h 9m
English
Overview
Discover how to excel in product marketing with 'Cracking the Product Marketing Code' by Iman Bayatra and Daniel Kuperman. This comprehensive guide takes you through core strategies like customer segmentation, product messaging, and go-to-market plans. You'll gain actionable insights to enhance your product's impact and drive market success.
What this Book will help me do
- Master the fundamentals of inbound and outbound product marketing strategies.
- Develop precise buyer personas and customer segments to target effectively.
- Create compelling messaging and positioning for successful go-to-market execution.
- Leverage data to enhance product innovation and marketing strategies.
- Ensure internal alignment and stakeholder collaboration for optimal results.
Author(s)
Iman Bayatra and Daniel Kuperman are experienced product marketing professionals with deep expertise in B2B technologies. They have led successful go-to-market strategies and innovative product launches, earning them recognition as thought leaders in the industry. Passionate about education, they share insights and proven methods through this book.
Who is it for?
This book is tailored for product marketers, marketing managers, and product marketing leaders looking to refine their strategies, focusing primarily on B2B tech markets. Additionally, product managers eager to enhance their marketing skillset will greatly benefit. A foundational understanding of product marketing is recommended to make the most of this resource.
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