Chapter 6Selling Email to Your Clients

You’ve spent time understanding the legalities of email, and learning the technicalities of creating HTML email that looks great across all of the most common email clients. Now it’s time to gain a return on the time you’ve already invested in email!

Selling email services is a logical step forward for freelance web designers and developers. This chapter will look at the practicalities of selling email to existing and new clients. Once we review the reasons you should add email to your service offering, we’ll take a closer look at the variety of email-related services that you can offer, and what is involved in selling email services. We will cover the common approaches to pricing and preparing a folio of ...

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