Introduction

About the Second Edition

Wow, a lot has changed in the years since I wrote the first edition of this book, which I started in 2008 and finished in 2009. In the past few years, I’ve written two more books and, while I was doing that, a lot in the blogging and social media world has changed—and for the better, I think.

This new edition isn’t a complete rewrite of the first edition, but it’s pretty close to it. Chapters 14 have been updated with current examples and the current state of technology. For example, TypePad isn’t a major player, but new services like Tumblr and Posterous have made serious headway. Chapters 510 are, for the most part, entirely rewritten not only to use better examples, but also to reflect how blogging has ...

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