Creating a Sustainable Organization: Approaches for Enhancing Corporate Value Through Sustainability

6. Investors and the Power of Markets

The preceding chapter outlined a framework and set of principles and practices that an organization, particularly a public corporation, can use to effectively manage its ES&G issues and activities. This chapter suggests that implementing this approach, while entailing considerable effort, can be justified. It has been shown to be effective, and it creates the conditions required for the firm to create new financial value. More specifically, I delve into the workings of our capital markets, and I develop and explore one of the major themes of this book: capital markets are reshaping how companies are approaching sustainability. They will drive corporate America toward a more sustainable future, whether or ...