Foreword: How to Survive in the Jungle
During the dot-com era, analysts and executives worried constantly about being “Amazoned”: the swift and effective way incumbents were being eliminated by Amazon.com's massive inventory, low pricing, and great service every time the e-commerce pioneer entered a new market.
Fifteen years later: No industry is safe. Every sector has comfortable market leaders that have been attacked by a new tech-driven competitor. Witness Tesla in the auto space, Salesforce.com in the software world, and even Amazon's own Redshift in data storage.
Indeed, today's business world is a jungle. Incumbents must adapt to survive in this ecosystem. Only the smartest, most nimble players will stay alive.
We are entering yet another new paradigm for business computing. The challenge is to embrace and leverage the massive technological convergence that is taking place right now. Consider the combined impact of these developments:
- Cloud computing: In November 2013, more than 100,000 people attended Salesforce.com's Dreamforce conference. That's equivalent to the attendance of enterprise software's two established shows: Oracle's Open World and SAP's Sapphire. Beyond being a testament to Salesforce's current popularity, Dreamforce attendance points to where businesses want to be in the future—and that's in the cloud.
- Mobile: Be it a smart phone, tablet, or laptop, corporate citizens must be able to access all company information wherever they are, from whichever device ...
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