May 2014
Beginner
160 pages
1h 33m
English
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Index
assumptions, financial, 96–97, 107–108, 117
audience, 7–8
balance sheet, 98
barriers to entry, 42–43
bottom line, 97
breakeven analysis, 100–101
business description, 11, 29–33
business environment
—analysis of, 34–56
—competitive analysis, 43–45, 46–49
—industry background, 36–43
business location, 76
business opportunity. See opportunity
business plans
—framework for, 5–6
—getting started on, 5–9
—information needed for, 6–9
—reasons to write, 3–5
—structure of, 10–13
—updating, 117
buying behavior, customer, 79
capital requirements, 23, 96, 105–106
cash flow statement, 98–99
competition, 12, 37, 43–44, 46–49
competitive advantages,
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.