Corporate social responsibility initiatives run the risk of being seen as insincere. However, there are ways that companies can thoughtfully — and effectively — engage with the public about social issues.
Laura Illia, Stefania Romenti, and Stelios Zyglidopoulos
Large companies with corporate social responsibility (CSR) policies in place are not always trusted or believed. How can companies address this communication challenge? One common strategy is to disseminate a great deal of information — everything from detailed CSR reports to overviews of your initiatives — on the Web and on popular social networks. The goal is transparency about your CSR activities.