December 2012
Intermediate to advanced
20 pages
37m
English
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That Headline Sucks
Time limit: 14 minutes
Regardless of the outrageous claims or stretched honesty, advertising, for the most part, is rooted in some form of truth. It’s usually buried deep and easily countered but there’s usually a nugget of truth from which most advertising claims and headlines are born. Could there be more? Absolutely. As a mater of fact, that twisted nugget process can go both ways. Instead of a great headline that has a nugget of truth to it, what if it was a terrible headline with a nugget of truth behind it? Let’s find out.
Your task today is to write five awful headlines, the type of headlines that no one in their right ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.