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Creative Courage by Welby Altidor

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CHAPTER

7

Discover Breakthroughs

The Neglected Area of Human Emotions and the Edge of the Future

Use established routines to pursue objectives, Use messiness and surprises to innovate and succeed.

Michael Carroll1

I. Raising the Curtain

Eventually most important breakthroughs, innovations, and discoveries are rewarded by their markets and audiences (e.g., clients, customers, employees). It’s true in every sector of life. When we recognize that one innovation improves enough of our lives, we show our support by buying, subscribing, liking, and endorsing the fruit of these advances. In this way, we improve our living experiences.

I regularly think about the quality of our experiences and explore how discoveries and breakthroughs happen and how they can improve those experiences. Coming from the world of live entertainment, I primarily think about experiences and breakthroughs in terms of shows and live story experiences. Everywhere I see the potential to reveal or enhance the theatrical and emotional potential of a situation. My passion also includes a broader reflection on live experiences: from going to a theater or an exhibition, to subscribing to an online grocery service, to attending or participating in a live sports event or a rock concert, even taking a taxi.

These are just a few examples of moments and events where we will increasingly seek more constructive emotional experiences to consider them important. But this wide-ranging category of live experiences is often overlooked ...

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