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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

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APPENDIXB

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THE STRATEGIC PRESENTATION

Your strategic presentation can take any form you like, as long as it follows the strategic arc that we discussed in Chapter 6 and as shown in Figure B.1.

FIGURE B.1

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The Strategic Arc

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The following guide gives a general idea of how your strategic presentation should flow. Although I am presenting this guide in the form of specific “slides,” I encourage you to use these as an outline rather than a template. For ...

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