Index

ABB, 51

Academics, 9

Act of Creation, The, 10

Action checklists, 768

Adams, Mark, 10, 61, 88

Adams, Scott, 31, 54

Advertising, 67

Agenda for innovation, 92

Analysis, 14

Answers, generating, 20, 73

Arguments against creativity, 63

Artificial intelligence, 82, 85

Artist, 1, 13

Assessment, creativity, 37, 95

Audit of creativity, 75, 77

BAA, 19

Bacon, Francis, 58

Balloons, 59

Barnevik, Percy, 51

Beaven, James, 67

Bell, Alexander Graham, 59

Benetton, 3

Berry, Henry, 18, 30, 49

Beyond techniques, 28

Biography, business, 31

Birch, Paul, 31, 40, 4951, 66

Birth of creativity, 8

Blockages to creativity, 13

BMW, 55

Bok, Chan, 8

Books, access to, 41, 100

Brainstorming, 9, 26, 68

Brands, 68

Branson, Richard, 96

British Airways, 40, 54

Budget for innovation, ...

Get Creativity and Innovation for Managers now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.