Index

ABB, 51

Academics, 9

Act of Creation, The, 10

Action checklists, 76–8

Adams, Mark, 10, 61, 88

Adams, Scott, 31, 54

Advertising, 67

Agenda for innovation, 92

Analysis, 14

Answers, generating, 20, 73

Arguments against creativity, 63

Artificial intelligence, 82, 85

Artist, 1, 13

Assessment, creativity, 37, 95

Audit of creativity, 75, 77

BAA, 19

Bacon, Francis, 58

Balloons, 59

Barnevik, Percy, 51

Beaven, James, 67

Bell, Alexander Graham, 59

Benetton, 3

Berry, Henry, 18, 30, 49

Beyond techniques, 28

Biography, business, 31

Birch, Paul, 31, 40, 49–51, 66

Birth of creativity, 8

Blockages to creativity, 13

BMW, 55

Bok, Chan, 8

Books, access to, 41, 100

Brainstorming, 9, 26, 68

Brands, 68

Branson, Richard, 96

British Airways, 40, 54

Budget for innovation, ...

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