CHAPTER 1
THE CASE FOR BETTER SALES COACHING
If you are reading this book, you are either a sales manager who wants to become a better coach, or you are responsible for helping the sales managers in your organization become better coaches. Either way, this topic is important to you. Important enough to invest your time and energy in getting better at this critical sales management activity.
Our goal in writing this book is to give you practical, research-based guidance that will improve your ability to coach the right things, in the right way, at the right time. Our promise to you is that this will be the most practical and useful book on coaching you have ever read.
The first thing we want to make clear is that coaching matters. It is a game ...
Get Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
