8
Telling Stories with Data
This is the chapter you didn't expect. What can be analytical, scientific, and professional in producing and delivering a work of fiction? However paradoxical it might look, storytelling is one of the most pragmatic ways to create economic value out of data. In this chapter, you will learn how this works and how you can use it to your advantage.
We will shortly answer the following questions:
- What have stories to do with business and data analytics?
- What ingredients make a story?
- How do I build one, starting from my data?
- What techniques can I use to deliver stories that drive business value?
In the first part of the chapter, you will discover what makes stories so effective at communicating with (and convincing) ...
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