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Data Analytics Made Easy
book

Data Analytics Made Easy

by De Mauro
August 2021
Beginner to intermediate
406 pages
10h 10m
English
Packt Publishing
Content preview from Data Analytics Made Easy

8

Telling Stories with Data

This is the chapter you didn't expect. What can be analytical, scientific, and professional in producing and delivering a work of fiction? However paradoxical it might look, storytelling is one of the most pragmatic ways to create economic value out of data. In this chapter, you will learn how this works and how you can use it to your advantage.

We will shortly answer the following questions:

  • What have stories to do with business and data analytics?
  • What ingredients make a story?
  • How do I build one, starting from my data?
  • What techniques can I use to deliver stories that drive business value?

In the first part of the chapter, you will discover what makes stories so effective at communicating with (and convincing) ...

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Publisher Resources

ISBN: 9781801074155