August 2021
Beginner to intermediate
406 pages
10h 10m
English
This is the chapter you didn't expect. What can be analytical, scientific, and professional in producing and delivering a work of fiction? However paradoxical it might look, storytelling is one of the most pragmatic ways to create economic value out of data. In this chapter, you will learn how this works and how you can use it to your advantage.
We will shortly answer the following questions:
In the first part of the chapter, you will discover what makes stories so effective at communicating with (and convincing) ...
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