The People: Roles, Responsibilities, and HatsUser Hats DefinedData Enrichment and Its ImportanceThe Process: Diverse Companies, Diverse Needs and Approaches to Data GovernanceLegacyCloud Native/Digital OnlyRetailHighly RegulatedSmall CompaniesLarge CompaniesPeople and Process Together: Considerations, Issues, and Some Successful StrategiesConsiderations and IssuesProcesses and Strategies with Varying SuccessSummary