April 2026
Beginner
320 pages
8h 45m
English
Content preview from Data Makes the World Go 'Round
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Chapter 10Artificial Intelligence in Business Intelligence
In this chapter, we will examine the following:
- How artificial intelligence (AI) is being infused into business intelligence (BI)
- Generative AI and natural language processing (NLP) front ends for business users
- Slapping a generative AI front end onto your data
- Implementations against unstructured data
- The role of trust and governance in self-service and generative BI
The previous chapter discussed the evolution of self-service and data democratization. This chapter takes that discussion a step further by exploring how AI, particularly generative AI, is reshaping business intelligence. AI is no longer just a backend enabler for analytics. From automating data preparation to powering conversational interfaces that let people “talk” to their data, AI is changing how insights are created. Understanding how AI is being infused into BI, and how organizations are using it as a natural language front end for analytics, is important to understanding where modern data and analytics are headed next.
How AI Is Being Infused into BI
Chapter 9 looked at the path of business intelligence from IT-authored reports and dashboards, through the rise of self-service tools, to today’s natural language experiences that use generative AI. Infusing AI directly into BI platforms builds on those gains: while governed dashboards remain important for enterprise tracking metrics and key performance indicators, AI cuts the manual exploration ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.