Co-occurrences and Associations: Finding Items That Go TogetherMeasuring Surprise: Lift and LeverageExample: Beer and Lottery TicketsAssociations Among Facebook LikesProfiling: Finding Typical BehaviorLink Prediction and Social RecommendationData Reduction, Latent Information, and Movie RecommendationBias, Variance, and Ensemble MethodsData-Driven Causal Explanation and a Viral Marketing ExampleSummary