9. Multiclass Classification Algorithms
Overview
In this chapter, you will learn how to identify and implement the algorithms that will help you solve multiclass classification problems in marketing analytics. You will be going through the different types of classifiers and implementing them using the scikit-learn library in Python. Next, you will learn to interpret the micro- and macro-performance metrics that are used to evaluate the performance of a classifier in multiclass problems. Moreover, you will be learning about different sampling techniques to solve the problem of imbalanced data. By the end of this chapter, you will be able to apply different kinds of algorithms and evaluation metrics to solve multiclass classification problems. ...
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