11 VISUALISATIONS
CONSIDERATIONS
Telling your story is a well-proven tactic when trying to get a message across to others, but using the power of statistics can also enable you to create visualisations that leave lasting impressions on your audience. Knowing what people will ‘enjoy’ looking at, and ensuring they ‘see’ the right conclusions, are a critical part of working with data – numbers can transform into stories, and insights leap off the page. In this chapter, we’ll explore the art and science of creating compelling visualisations that not only convey information but also engage your audience. We’ll cover key considerations, discuss user experience (UX) and accessibility and stress the importance of clear labelling.
Know your audience ...
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