6 From data to information: Extracting insights

This chapter covers

  • Introducing insights
  • Choosing the characters of your story
  • Choosing the right chart

An insight is something that is significant in data—something that you would want to communicate through a story. Extracting an insight from data is the most difficult task every data analyst must deal with. In the previous chapters, you learned that to turn data into information, you must extract insights from data. You also learned that an insight is something relevant you have found in your data. In this book, we will not focus on how to extract insights from data. Tons of books exist on the topic, so you can refer to them for a detailed description (see, e.g., Guja et al., 2024; De ...

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