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Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths by Ken Fisher, Lara Hoffmans

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ABOUT THE AUTHORS
Ken Fisher is best known for his prestigious “Portfolio Strategy” column in Forbes magazine, where his over 25-year tenure of high-profile calls makes him the fourth-longest-running columnist in Forbes’ 90-plus-year history. He is the founder, chairman, and CEO of Fisher Investments, an independent global money management firm with over $32 billion under management (as of June 30, 2010). Fisher is ranked #289 on the 2009 Forbes 400 list of richest Americans, and #721 on the 2010 Forbes Global Billionaire list. In 2010, Investment Advisor magazine named him as one of the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning “Cognitive Biases in Market Forecasting.” He has also written six previous books, including the New York Times and Wall Street Journal best sellers The Only Three Questions That Count, The Ten Roads to Riches, and How to Smell a Rat, all published by John Wiley & Sons. Fisher has been published, interviewed, and written about in many major American, British, and German finance and business periodicals. He has a weekly column in Focus Money, Germany’s leading weekly finance and business magazine.
Lara Hoffmans is a content manager at Fisher Investments, a contributing editor of MarketMinder.com, and co-author of the best sellers The Only Three Questions That Count, The Ten Roads to Riches, and How to Smell a Rat. She is a graduate of the University ...

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