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Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action
book

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

by Atif Rafiq
April 2023
Intermediate to advanced
288 pages
7h 4m
English
McGraw-Hill
Audiobook available
Content preview from Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

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The Hidden World of Upstream Work

When I was appointed chief digital officer at McDonald’s, culture change was just as much a deliverable as delivering new experiences, business models, or services. My mindset was to lead teams in the way that had produced results for Amazon and other Silicon Valley companies where I grew up. Start with big thinking and then problem-solve to bring ideas to life.

But these ideas don’t have a shot when culture is a headwind. Culture is less about slogans and words than about how work and collaboration occur in an organization. That’s why I dedicate an entire chapter to workflows and another chapter on how to reinforce ...

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Publisher Resources

ISBN: 9781264609864