DATA COLLECTION, STORAGE, AND PROCESSING REALITYART-OF-FORECASTING MYTHEND-CAP DISPLAY DILEMMAREALITY OF JUDGMENTAL OVERRIDESOVEN CLEANER CONNECTIONMORE IS NOT NECESSARILY BETTERREALITY OF UNCONSTRAINED FORECASTS, CONSTRAINED FORECASTS, AND PLANSNORTHEAST REGIONAL SALES COMPOSITE FORECASTHOLD-AND-ROLL MYTHTHE PLAN THAT WAS NOT GOOD ENOUGHPACKAGE TO ORDER VERSUS MAKE TO ORDER“DO YOU WANT FRIES WITH THAT?”SUMMARYNOTES