About the Author

Charles Chase is Chief Industry Consultant in the Manufacturing and Supply Chain Global Practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than 26 years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management. Prior to working at SAS, Chase led the strategic marketing activities in support of the launch of SAS Forecast Server, which won the “Trend-Setting Product of the Year” award for 2005 by KM World magazine, and SAS Demand-Driven Forecasting. He has also been involved in the reengineering, design, and implementation of three forecasting and marketing intelligence processes/systems. Chase has also worked at the Mennen Company, Johnson & Johnson, Consumer Products Inc., Reckitt Benckiser, the Polaroid Corporation, Coca-Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.

Chase is former associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting. He has authored several articles on sales forecasting and market response modeling. He was named “2004 Pro to Know” in the February/March 2004 issue of Supply and Demand Chain Executive Magazine. He is also the coauthor of Bricks Matter: The Role of Supply ...

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