Section 6

Layout in Practice

In everyday occurrences and interactions, we hear someone say that they have “expressed their opinion.” Visual expression or communications is something more concrete, more specific, more objective, and more intentional than that. Meaningful and memorable graphic design occurs when its fundamental elements and principles, such as compositional layout, are used selectively and collectively, to create a “visual experience” for the reader.

Expression is a design principle fully dependent on your own creativity, imagination, individual ideas, moods, sole emotional outlook on the world, and their place within the world. ...

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