April 2016
Intermediate to advanced
360 pages
9h 2m
English
Content preview from Designing Enterprise Architecture Frameworks
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282 Designing Enterprise Architecture Frameworks
From the characteristics identifi ed, it is seen that business models for
mobile commerce are helpful in enabling organisations to increase the
possibilities for increasing revenue and profi t, and enhancing competitive-
ness. Taking Vodafone Group Plc [14] as a typical example rather com-
plex business activities can be observed where the business acts as wire-
less network operator providing information transmission services for its
customers whilst also acting as a content or service providers of specifi c
service content for its customers such as music downloading, online gam-
ing, e-mail and location-based information. In this and other similar cases
the business models appear not to be mutually ...
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