Foreword by Steve Souders
The next major milestone in the adoption of performance best practices is evangelism within the design community.
When I started collecting performance best practices, I focused on optimizations that did not impact the amount of content on the page. I wanted to avoid the “performance versus design” debate. (I knew the designers would win!) Within this constraint, there are still many optimizations that significantly improve performance: gzip, CDNs, caching headers, lossless image optimization, domain sharding, and more.
That was 2004. Today, many of those obvious optimizations are in place. And yet the size and complexity of websites grows at a rate that makes it a challenge to deliver a fast, pleasant user experience. Making today’s websites fast requires considering the performance impact of richer, more dynamic, and more portable web content. Luckily, developers and designers share a drive to deliver the best user experience possible. This is the fertile ground that awaits you in Lara’s book, Designing for Performance.
There’s no question that a website’s aesthetics are critical to delivering a compelling user experience. Now, after 10 years of gathering best practices, highlighting success stories, and evangelizing the need for speed, web performance is also recognized as being critical. It’s time to discuss design and performance together—not as a debate, but as a collaboration that results in a beautiful user experience.
I use the word beautiful intentionally. ...
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