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Design Principles
What are user experience (UX) design principles? UX design principles are basic truths, laws, or assumptions that embody the collective knowledge of the UX researchers and designers who have gone before us. They have their basis in the study of the cognitive and physical capabilities and behaviors of human beings and are the North Star for designers who place the needs of users at the center of design. User-centered design (UCD) principles set the standards and provide broadly applicable design guidance that supports more specific design guidelines. These design principles represent essential design considerations that are at the foundation of all design decisions. Effective UX designers and information architects always ...
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