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Developing Effective Websites by Patrick Hogan, Roy Strauss

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Appendix 2

The Proposal Process

TIPS FOR A SUCCESSFUL PROPOSAL AND BID PROCESS

The following minimum information should be included in a request for proposal:

project overview

analysis of site and anticipated audience needs

functional requirements

technical requirements

scheduling requirements

performance criteria

Do:

Consider the fit with your potential partner in the client–contractor relationship.

Describe in detail and comprehensively what you want in a site, using plain language and no technical smokescreens.

Be as brief as possible, while still covering all the major points, and write with clarity.

Write an RFP that reads like a good business plan, presenting expected outcomes, willingness to invest, ...

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