Developing Effective Websites

Appendix 2

The Proposal Process

TIPS FOR A SUCCESSFUL PROPOSAL AND BID PROCESS

The following minimum information should be included in a request for proposal:

•	project overview
•	analysis of site and anticipated audience needs
•	functional requirements
•	technical requirements
•	scheduling requirements
•	performance criteria

Do:

•	Consider the fit with your potential partner in the client–contractor relationship.
•	Describe in detail and comprehensively what you want in a site, using plain language and no technical smokescreens.
•	Be as brief as possible, while still covering all the major points, and write with clarity.
•	Write an RFP that reads like a good business plan, presenting expected outcomes, willingness to invest, ...