6

The Web Development Team

Developing a website can be a complicated undertaking, requiring the efforts of multitalented individuals and those with specialized skills. How these people work together is an important consideration in the development process. Workflow in new product development tends to follow one of two paths:

1.

Functional area approach

2.

Team approach

While not mutually exclusive, one path or the other tends to dominate in most new product development processes.

Industrial manufacturing has historically favored the functional area approach, with the assembly line as the archetypal manifestation. In the functional area approach, the work product moves through functional areas or departments (in a supposedly “automatic” ...

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