CHAPTER 12
Developing a Business Plan
The terms strategic planning and business plan are often used interchangeably, even though they are different. The strategic planning process is essentially the upfront activity related to generating a business model. It involves using the analytical strategic planning approaches discussed in chapter 8, such as value chain analysis, Porter’s five-force model, the resource-based view of strategy, the technology life cycle, and SWOT analysis among others.1 In chapter 9, we introduced an abbreviated approach to planning, called the Ten–Ten planning process that can be quickly implemented and assist in bringing focus and clarity to the entrepreneur’s vision. You are encouraged to complete the FAD template, ...
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