Book description
A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Table of contents
- Preamble: Thinking Digital
- 1 Digital Is Changing Our World, Quickly and Irreversibly
- 2 Digitization Requires Fundamental Renewal: Digital@Scale
- 3 Why? The Clock Is Ticking
-
4 What? Doing the Right Things Intelligently
- 4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age
- 4.2 Digital Commerce: One Channel Is No Longer Enough—Today’s Mobile Customer Blithely Switches between the Real and Virtual Worlds
- 4.3 Who Still Needs Banks? Fintechs Threaten the Established Business Model
- 4.4 Digital Health: the First Innovation in Health Care That Can Reduce Costs in the Long Term
- 4.5 Connected Buildings
- 4.6 The Digital Revolution Has Reached Electricity Utilities
- 4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems?
- 4.8 Digital Logistics: The Drone Always Rings Twice
- 4.9 E-Government: Public Administration Goes Online
- Conclusion: Opportunities in the Emerging Ecosystems
- Notes
-
5 What? Developing Business Architecture
- 5.1 Omnichannel: A Presence across All Channels
- 5.2 Dynamic Pricing: Up-to-the-Minute Prices
- 5.3 Digital Marketing: Tailored Messages across All Channels
- 5.4 Digital Product Development and Open Innovation: Rethinking Product Development
- 5.5 Product Design: Learning from Software Development
- 5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0
- 5.7 Digital Lean: The Digitization of Production
- 5.8 Digitization in the Office: Bots Take the Reins
- Conclusion: Digitization Is Changing Every Function in the Company
- Note
-
6 What? Strengthening the Foundation
- 6.1 Two-Speed IT: Accelerating the Pace for the Digital Age
- 6.2 Big Data and Advanced Analytics
- 6.3 Cyber Security: The Art of the Secure Digital Economy
- 6.4 Embedded Software: Machines and Equipment Go Digital
- 6.5 The Chief Digital Officer: A Steve Jobs for Every Company
- 6.6 The Digital Organization: All Power to the Multifunctional Teams
- 6.7 Talent Management: Everyone Wants Digital Natives
- 6.8 Partner Management: Stronger Together
- Notes
- 7 How? Decisive, Holistic, and Rapid Implementation
- 8 How? Ramping Up the Digital Company
- 9 How? Scaling Forcefully
- 10 Are We in Good Shape for the Transformation?
- About the Authors
- Special Thanks
- Index
- EULA
Product information
- Title: Digital @ Scale
- Author(s):
- Release date: June 2017
- Publisher(s): Wiley
- ISBN: 9781119433743
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