ABOUT THE AUTHORS
Anand Swaminathan
Anand Swaminathan is a Senior Partner in the McKinsey San Francisco office. He is a leader at the intersection of Digital McKinsey and McKinsey New Ventures and focuses on helping organizations across industries leverage technology and digital capabilities to evolve their operating models, transform their businesses to effectively serve their customers, and scale operations efficiently. For more than 20 years he has focused on serving clients in the financial services, technology, retail, and industrial sectors. In 2015 he was named to Fortune magazine’s 40-under-40 most influential young people in business.
Jürgen Meffert
Dr. Jürgen Meffert is a Senior Partner in the McKinsey Düsseldorf office. He is both the Director of Digital McKinsey in the area of B2B and founder of McKinsey’s initiative for small and midsize enterprise (SME) growth companies. He advises several leading global firms in the telecommunications, high-tech, and media industries, and has overseen extensive transformation programs in various fields: from growth and innovation strategies, marketing and sales, through to processes and organization.
Contributors
Kabir Ahuja
Kabir Ahuja is a Partner in the McKinsey Stamford office, where he is a leader in the Technology & Media practice. He focuses on helping companies find growth—spanning strategy, execution, capability building, and organization design. He is a leader in the IoT practice with a focus on connected homes, ...
Get Digital @ Scale now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
