© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
M. SchankDigital Transformation Successhttps://doi.org/10.1007/978-1-4842-9816-9_3

3. Defining the Digital Transformation Program

Michael Schank1  
(1)
Cary, NC, USA
 

We’ll explore the critical role of building a digital strategy as the foundation for successful digital programs. When articulating a digital strategy, it’s essential to consider key trends that are reshaping business models and transforming how organizations operate. These trends encompass new innovation models, a heightened focus on the customer, and the recognition of data as a strategic asset.

We will delve deeply into a methodical approach for establishing the digital transformation program ...

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