Skip to Content
Driving Buy-In
book

Driving Buy-In

by Mico Yuk
May 2026
Beginner
240 pages
3h 48m
English
Wiley
Content preview from Driving Buy-In

ABOUT THE AUTHOR

Mico Yuk is a data storyteller, keynote speaker, and creator of the BI Data Storytelling Framework and The Buy-In Method—which teach professionals how to turn insights into action and measure stakeholder influence in real time.

For over a decade, Yuk has trained more than 20,000 data professionals at Fortune 500 companies, including JPMorgan, IBM, Microsoft, Amazon, and Zoom, and has delivered keynotes on stages in over 30 countries. She previously founded and led her own SAP consulting firm.

A former data scientist turned stakeholder influence expert, Yuk combines behavioral science with data expertise to help professionals move from order-takers to decision drivers.

Yuk hosted the award-winning Analytics on Fire podcast, is a LinkedIn Learning instructor, former Microsoft MVP and Regional Director, and has appeared as a data commentator on CNN and MSNBC. She is the author of Data Visualization for Dummies (Wiley) and Driving Buy-In is her latest book.

Born in the Caribbean, she now splits her time between Atlanta and the islands she calls home.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Driving Performance

Driving Performance

Marcia Goddard
The Hidden Cost of AI-Assisted Creativity

The Hidden Cost of AI-Assisted Creativity

Léonard Boussioux, Anil Doshi, Oliver Hauser, Kartik Hosanagar
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
The Presentation Coach

The Presentation Coach

Graham G. Davies

Publisher Resources

ISBN: 9781394307494