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Driving Buy-In
book

Driving Buy-In

by Mico Yuk
May 2026
Beginner
240 pages
3h 48m
English
Wiley
Content preview from Driving Buy-In

CHAPTER TWOTHE DISCOVERIES THAT CHANGED EVERYTHING

“If you can’t measure it, you can’t manage it.”

—Peter Drucker

A few months ago, a senior analyst from a large life sciences company stayed back after our workshop. She waited until everyone left, then turned to me. “Mico, can I be honest?” she said quietly. “Half the time I leave a meeting thinking, ‘Okay, that went well,’ and then nothing happens. No progress. Just follow-up and delays. And I'm really starting to wonder if maybe the problem is me. Is there something I'm not seeing?”

Let me translate this for you: what she was really asking was, How do I know when I actually have true buy-in?

I've been there. Here's the reality: you don't become a senior analyst if you can't get stakeholders to act on your recommendations.

The problem?

We can't control how long it takes someone to make a decision or take action.

Sometimes you present your analysis and recommendations, and in one meeting, voila! Everyone gets it. Everyone's on board. Everyone is ready to act. Other times? Same quality work. Same stakeholders. Same presentation approach. Yet you're stuck in three follow-up meetings and a never-ending “reply all” email thread… while your recommendations gather dust.

So what is the difference in these two experiences? The people? The timing? The data?

As a data scientist turned analyst turned leader, I spent years trying to figure this out. I was convinced I had no control. If they bought in, great. If not, back to the drawing ...

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Publisher Resources

ISBN: 9781394307494