O'Reilly logo

Driving Growth Through Innovation, 2nd Edition by Robert B. Tucker

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

203

Index

Please note: Illustrations are identified by italicized page references.

acceptance

customer, 166

gaining market, 174176

acquisitions, impact of, 14

Adams, Robert (PARC), laser imaging, 88

adapters, early, 178

adeptness, assessment of innovation, 2832

Adobe Systems, Palo Alto Research Center (PARC), 88

Advanced Micro Devices (AMD), innovation efforts at, 43

advantage, first mover, 25, 109114

Advantium™, GEs revolutionary, 131, 173

advertising

Colgate-Palmolive s Total launch, 180

credibility, 178

mean time to payback, 171173

Miller Lite’s capture of the low-calorie beer market through, 113

strategy innovation, 2023

agenda, putting innovation on the, 184

Amazon.com, strategy innovation, 22

American Academy of Cosmetic Dentistry, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required