Introduction
1. There are many approaches to the preparation of strategic plans, and each has merit. The term “strategic plan” is used here in the generic sense and would generally apply to the linear approach of the planning process.
2. Bennis (1985).
3. Byars (1991).
4. Hill (1997).
5. Landrum & Gardner (2005).
6. Akella (2003).
7. Martin (2009).
8. U.S. Government, Small Business Administration, http://www.sba.gov/smallbusinessplanner/index.html
Chapter 1
1. Jensen (2005).
2. Seteroff (2003).
3. Campuzano (2010).
4. Mitroff & Denton (1999).
5. Seteroff (2003).
Chapter 2
1. Manyika, Roberts, & Sprague (2007).
2. The executive was a vice president of an engineering firm producing technical manuals for the U.S. Navy, and the initiative ...
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